SERVICE · CONTENT & SEO

SEO content that's worth ranking for.

We don't write 50 listicles to chase phantom traffic. We find the keywords your actual buyers are searching, build content that ranks for them, and measure ourselves against organic revenue — not impressions. From a $5K starter audit up to $3–8K/month for ongoing content production.

Start a Conversation

See content work

ON THIS PAGE

The problem Our approach Three tracks Process Who it's for FAQ

THE PROBLEM

Most SEO content is junk that ranks for things nobody buys.

You hired an SEO agency. They told you they'd grow your organic traffic. Six months later, your traffic is up 340%. Your revenue is the same. Turns out you're ranking for "what is a CRM" and "best free productivity apps" — keywords with massive search volume and zero commercial intent. Your blog has 200 posts. Three of them have ever produced a lead.

Or the other version: you have a brilliant content marketer on your team. They write deeply researched, original posts. The posts get five visits a month. They were optimized for craft, not search. Google has no idea they exist.

The first version trades craft for volume. The second trades volume for craft. Both lose.

OUR APPROACH

Volume is a vanity metric. Revenue isn't.

We start every Content & SEO engagement with the same question your other agency probably didn't ask: which keywords actually have buyers behind them?

Using tools like Ahrefs and Google Search Console, we identify the search terms with commercial intent — the queries people make when they're trying to buy, not just learn. We map those terms to your funnel. We figure out which ones your competitors are dominating, which ones are wide open, and which ones aren't worth the fight. Then we build content that ranks for them — written for humans, optimized for Google, structured for conversion.

We don't hit publish on anything we wouldn't read ourselves. We measure success by qualified organic leads — not pageviews, not impressions, not domain rating. If a post drives traffic but zero conversions, we treat that as a failure to investigate, not a win to celebrate.

THREE TRACKS

Three ways we'll work with you.

Some clients need ongoing content production. Some need their existing site optimized once and well. Some need editorial strategy and want to produce internally. We do all three, and we'll tell you which one fits.

TRACK 01 · CONTENT PRODUCTION

Ongoing publishing engine.

4–8 pieces of content per month — blog posts, landing pages, comparison pages, case study writeups. We research, draft, optimize, edit, and publish. Each piece is built around a specific search query and a specific conversion goal. We track every piece in Search Console and Analytics, and we kill what doesn't work after 90 days.

Pricing: $3K–$8K/month depending on volume and content complexity. Minimum 6-month engagement (SEO needs time).

TRACK 02 · SEO FOUNDATION

One-time audit + optimization sprint.

Full technical SEO audit using Screaming Frog and Search Console — crawl errors, indexation issues, site architecture, internal linking, schema markup, Core Web Vitals. Then we fix the highest-leverage issues and optimize your existing money pages for the keywords they should already be ranking for. Output: a site that's set up for organic to actually work.

Pricing: $5K starter package, scales with site size and complexity. 3–4 week engagement.

TRACK 03 · EDITORIAL STRATEGY

Roadmap + research, you produce internally.

For teams with their own writers. We do the upstream work — keyword research, competitive analysis, content cluster mapping, editorial calendar, brief templates — and hand it off. Your team writes, we coach on optimization. Good fit when you have content talent in-house but no SEO discipline.

Pricing: $8K–$15K for the strategy engagement, then optional $1.5K/month for ongoing editorial coaching.

HOW IT WORKS

Five phases. Then we keep going.

This is the Content Production track. Foundation and Editorial Strategy compress the first three phases into a shorter engagement.

WEEK 1-2 · Discovery + keyword research. Audit your existing content. Crawl your site with Screaming Frog. Pull Search Console data. Research keywords with Ahrefs against your competitors. Output: a ranked list of 50-200 keyword opportunities scored by commercial intent and competitive difficulty.

WEEK 3 · Editorial roadmap. We sequence the keywords into a 6-month content plan — what we publish, when, why, and which conversion goal each piece supports. You sign off before we write a word.

WEEK 4-12 · Production. We research, draft, optimize, edit, and publish 4–8 pieces per month. Every piece passes through Surfer SEO or Clearscope for on-page optimization before it ships. Every piece has internal links to your money pages.

MONTH 3+ · Measurement + iteration. Monthly reports tied to your real KPIs — organic leads, organic revenue, traffic by intent tier. We double down on what's working and kill what isn't. SEO is a long game; we play it with discipline.

MONTH 6+ · Compound returns. This is when the work pays off. Pieces published in month 1 are now ranking. Internal links are reinforcing each other. The flywheel starts to spin. You'll see meaningful organic traffic by month 6 and transformative results by month 12-18.

QUALIFICATION

Who this is for. And who it isn't.

Good fit if you…

· Can wait 6+ months to see meaningful results.
· Have a real product or service buyers search for.
· Want measurable organic revenue, not vanity traffic.
· Have at least one money page or conversion goal worth driving traffic to.
· Will tell us when content isn't working.

Bad fit if you…

· Need leads next month. SEO isn't paid media.
· Want 50 listicles for an arbitrary content goal.
· Sell something nobody searches for. (We'll tell you.)
· Won't commit to a 6-month minimum engagement.
· Want AI-generated content slop. We don't do that.

RELATED WORK

Content & SEO in the wild.

POSTSLOOP PLACEHOLDER

Case studies filtered by type=content-and-seo. PostsLoop on case-study CPT, items_per_row 2.

FAQ

Things people ask before they hire us.

How long until I see results?

Early movement at 60–90 days. Meaningful organic traffic by month 6. Transformative results in 12–18 months. If anyone tells you SEO works faster than that on a competitive keyword, they're either lying or buying backlinks. We do neither.

Do you use AI to write the content?

We use AI tools (Ahrefs AI, Surfer SEO, Claude) in research and outlining. We don't ship AI-generated drafts. Every piece is written by a human, edited by another human, and reviewed for accuracy and voice before publication. Google has gotten very good at penalizing low-effort AI content — your future SEO depends on not being lumped in with it.

Do you build backlinks?

We don't do link buying or guest-post networks. We do build links — through content worth linking to (data, original research, sharp opinion pieces), digital PR for newsworthy moments, and partnerships with sites in your space. It's slower than buying links. It survives Google updates.

What tools do you use?

Ahrefs for keyword research and competitor analysis. Google Search Console + Google Analytics 4 for measurement. Screaming Frog for technical audits. Surfer SEO or Clearscope for on-page optimization. We're tool-agnostic; if your team uses Semrush or Sitebulb, we'll work in those instead.

Can we cancel anytime?

After the 6-month minimum, yes — 30 days notice. We don't believe in trapping clients in long contracts. We believe in doing work good enough that you don't want to leave.