TRACK 01 · NEW BUILD

Greenfield builds. We pick the right stack for what you're trying to do, design and build the site, set up hosting and security, and train your team to run it. 6–10 weeks for marketing sites, 8–14 weeks for commerce. Includes the four deliverables above.

Pricing: $5K starter (focused marketing site, 5–10 pages, standard integrations) up to $50K+ (custom commerce, complex integrations, content production).

TRACK 02 · HOSTING

Monthly managed hosting with everything included: enterprise infrastructure, managed updates, daily backups, uptime monitoring, SSL, CDN, and a web application firewall. A real person responds when something breaks — usually within an hour, always within four.

Pricing: monthly retainer, depends on traffic + complexity. We'll quote after a brief site audit.

TRACK 03 · FIX IT

Your site is slow. Your conversion rate dropped. Your last developer disappeared. Your Shopify store is held together by 47 apps and bubble gum. We'll audit what you have, diagnose what's actually broken, and fix it — without forcing a full rebuild unless one's genuinely needed.

Pricing: starts with a $1.5K diagnostic. Project work typically $2K–$15K depending on scope. We'll always tell you when a rebuild is the cheaper option.

A focused marketing site, typically 5–10 pages, designed and built to a Group B performance baseline. Includes the four deliverables — site, performance baseline, hosting/security setup, training/handoff. Standard third-party integrations (email, analytics, CRM). What it doesn't include: e-commerce, custom integrations, content production, complex animation work — those scale pricing up.

We pick the stack based on what you're trying to do. Marketing sites usually run on a modern CMS with a page builder your team can edit. E-commerce typically lives on Shopify or a headless setup depending on complexity. We won't push you toward a stack just because it's what we used last time — but we will tell you the truth about what's a fit and what isn't.

We measure every page with Google Lighthouse before launch. Our portfolio averages 90%+ across Performance, Accessibility, Best Practices, and SEO. Sites with heavy video embeds or third-party scripts (Vimeo backgrounds, large analytics suites) sometimes run lower on Performance — we'll flag that during scoping, not after launch. If something we built drops below baseline, we'll fix it.

No. We'll set you up with hosting wherever you want — your existing provider, ours, or a new one we recommend. If you want us to manage it ongoing, that's the Hosting track. If you'd rather handle it yourself or use your IT team, that's totally fine and we'll hand off cleanly.

Probably. We do Fix It work on sites someone else built — Shopify stores with plugin overload, WordPress sites with abandoned developers, custom builds that broke after the last update. We start with a $1.5K diagnostic that tells you what's actually wrong and what it'll cost to fix. About 20% of the time we recommend a rebuild — and we'll say so. The other 80% we fix in place.

You can. We can. Most engagements are a mix — you provide subject-matter expertise and core copy, we polish and structure it for the web. If you need full content production, we offer that as an add-on (and it's a separate Group B service — see Content & SEO). Either way, the site doesn't launch with Lorem Ipsum.