Cedar & Vine

Website & Brand Platform

6 Weeks

Cedar & Vine is a hybrid retail concept combining a curated wine shop, cigar retail, and cocktail bar. The goal was to create a digital presence that reflected the in-person experience: intentional, approachable, and elevated without being pretentious. The project focused on translating that physical atmosphere into a site that drives both first-time visits and repeat engagement through events, memberships, and product discovery.

The Problem

The business had a strong in-person experience but lacked a digital presence that communicated its positioning clearly. Typical liquor store expectations were working against them. Visitors needed to immediately understand that this was not a transactional retail environment, but a curated experience built around discovery, education, and community.

The Strategy

The strategy centered on positioning Cedar & Vine as a destination rather than a store.

Instead of leading with products, the site leads with experience. The structure prioritizes atmosphere, events, and education, then supports it with clear pathways to visit, attend, or engage.

A secondary focus was building a flexible system that allows the business to continuously publish events, update offerings, and evolve messaging without rebuilding the site.

The Results

The new platform clarified Cedar & Vine’s positioning immediately and created a stronger connection between digital discovery and in-person experience. Events became a consistent driver of traffic, and the site now acts as a central hub for both new and returning customers.

MORE WORK

Keep reading.

WORK WITH US

Want your project here next?

Start a Conversation

See all work

Revenue systems for growing businesses. Built in Burlington, Iowa.

Burlington, IA

Start a Conversation

Sitemap Privacy Policy Terms of Service

Website & Brand Platform

The Problem

The Strategy

The Results

Keep reading.

Want your project here next?

SERVICES

COMPANY

CONTACT